Brand Colors
Adobe Brand Colors
Adobe's primary brand color is Adobe Red (#FA0F00), a vibrant, slightly orange-red used for the stylized 'A' logo. The brand pairs this red with white and a deep near-black (#0E0E0E) for product UIs and marketing.
| Color | HEX | RGB | Role | Usage |
|---|
| Adobe Red | #FA0F00 | rgb(250, 15, 0) | Primary | Corporate logo, parent brand marketing, packaging |
| White | #FFFFFF | rgb(255, 255, 255) | Background | Logo background, primary surface in marketing |
| Near Black | #0E0E0E | rgb(14, 14, 14) | Text | Body copy, headlines, product UI |
Adobe's red has been part of the brand since the 1980s, evolving from a softer mid-red to today's punchy #FA0F00. The 2020 brand refresh simplified the logo to a single stylized 'A' in a rounded square (replacing the older flat-A mark), and tightened the red to feel more energetic and modern. Adobe products themselves use a wide spectrum of accent colors (Photoshop blue, Illustrator orange, After Effects purple) but all bear the same parent-brand red on packaging and corporate marketing.
Adobe Red is reserved for the corporate brand mark and parent-brand surfaces. Each Creative Cloud product has its own dedicated two-letter color identity (Photoshop = #001E36 deep blue, Illustrator = #FF9A00 orange, etc.), but the unified Adobe Red ties the family together in master branding.
Frequently asked questions
What is the exact hex code of Adobe red?
Adobe Red is #FA0F00 in HEX, rgb(250, 15, 0) in RGB. It is a vibrant, slightly orange-leaning red.
Why do Adobe products each have different colors?
Adobe uses a dedicated color identity for each Creative Cloud product (Photoshop blue, Illustrator orange, etc.) so users can identify apps at a glance. The parent Adobe Red unifies them in master branding.
Did Adobe change its logo in 2020?
Adobe simplified its logo in 2020 to a stylized 'A' in a rounded red square, replacing the older flat-A mark. The red was also tightened to today's #FA0F00 for a more modern feel.