Brand Colors
Airbnb Brand Colors
Airbnb's primary brand color is Rausch (#FF5A5F), a warm coral-pink used for the Bélo logo and primary CTAs. It is supported by Babu (#00A699) teal and Arches (#FC642D) orange in marketing, creating a globally welcoming palette.
| Color | HEX | RGB | Role | Usage |
|---|
| Rausch | #FF5A5F | rgb(255, 90, 95) | Primary | Logo, primary CTAs, brand surfaces |
| Babu | #00A699 | rgb(0, 166, 153) | Accent | Marketing illustrations, supporting graphics |
| Arches | #FC642D | rgb(252, 100, 45) | Accent | Marketing illustrations, secondary highlights |
| Hof | #484848 | rgb(72, 72, 72) | Text | Body copy, primary text color |
Airbnb named all of its brand colors after places that inspired them. 'Rausch' is named after Rausch Street in San Francisco, where the company's first office was located. The coral-pink #FF5A5F was a deliberate departure from the typical travel-industry blues — Airbnb wanted to feel warm and home-like, not corporate. The 2014 rebrand cemented the palette and introduced the Bélo logo.
Rausch is always the primary color, used for the logo and all primary buttons. Babu (teal) and Arches (orange) appear only as supporting accents in marketing illustrations, never in core UI. The 2022 brand refresh added subtle gradients but kept Rausch's solid hex as the anchor.
Frequently asked questions
What is the exact hex code of Airbnb's red?
Airbnb's primary color, called Rausch, is #FF5A5F in HEX, rgb(255, 90, 95) in RGB. It is a warm coral-pink, not a true red.
Why is Airbnb's brand color called 'Rausch'?
Airbnb names all of its colors after places that inspired the company. Rausch is the street in San Francisco where Airbnb's first office was located.
What is the Airbnb 'Bélo' symbol?
The Bélo is Airbnb's stylized logo introduced in 2014, meant to symbolize belonging. It is always rendered in Rausch (#FF5A5F) on white, or in white on Rausch.