Brand Colors
Coca-Cola Brand Colors
Coca-Cola's primary brand color is Coca-Cola Red (#F40009), paired with white (#FFFFFF) and black (#000000). The signature red has been the company's defining visual since the late 1800s and is one of the most recognized brand colors in the world.
| Color | HEX | RGB | Role | Usage |
|---|
| Coca-Cola Red | #F40009 | rgb(244, 0, 9) | Primary | Packaging, logo, signage, all brand surfaces |
| White | #FFFFFF | rgb(255, 255, 255) | Logo / Text | The Spencerian wordmark, primary text on red |
| Black | #000000 | rgb(0, 0, 0) | Supporting | Body copy on white, legal text, rare accent |
Coca-Cola Red traces back to the 1890s, when the company painted barrels of syrup red so tax inspectors could distinguish them from alcohol shipments. That utilitarian choice became one of the most valuable visual assets in branding history. Today's standardized value (#F40009) is a deeply saturated red — slightly warmer and more orange than fire-engine red — and is enforced globally across packaging, signage, and digital touchpoints.
Coca-Cola pairs its red exclusively with the Spencerian-script wordmark in white. The brand explicitly avoids gradients, drop shadows, and tinted variants — the red is always 100% saturation. In dark mode contexts, white remains the text color and red the accent; black is used sparingly.
Frequently asked questions
What is the exact hex code of Coca-Cola red?
Coca-Cola Red is #F40009 in HEX, rgb(244, 0, 9) in RGB, and Pantone 484 C in print. The brand has used minor variants (#FE001A, #ED1C16) across regions historically, but #F40009 is the current global standard.
Why is Coca-Cola's color red?
The red dates to the 1890s when Coca-Cola painted its syrup barrels red so US tax inspectors could distinguish them from alcohol containers. The color stuck and became central to the brand identity.
Is Coca-Cola Red trademarked?
Coca-Cola has trademarked specific applications of its red (e.g. the red-and-white can design) but cannot trademark the color #F40009 itself. However, using it in a beverage context that mimics Coca-Cola packaging will trigger trademark issues.