Brand Colors
DoorDash Brand Colors
DoorDash's primary brand color is DoorDash Red (#EB1700), a bright cherry-red used for the logo wordmark and the running-figure 'DD' mark. It pairs with white (#FFFFFF) and black (#000000) for body text and supporting UI.
| Color | HEX | RGB | Role | Usage |
|---|
| DoorDash Red | #EB1700 | rgb(235, 23, 0) | Primary | Logo, CTAs, brand accents |
| Black | #000000 | rgb(0, 0, 0) | Text | Headlines, body copy |
| White | #FFFFFF | rgb(255, 255, 255) | Background | App UI, marketing surfaces |
DoorDash was founded in 2013 by four Stanford students (Tony Xu, Stanley Tang, Andy Fang, Evan Moore) as Palo Alto Delivery. The bright red was deliberately chosen to compete in the visually-noisy food delivery category — at launch, competitors used blue (Postmates), green (UberEats was still nascent), and orange (Grubhub). Red signaled urgency and appetite (the classic food-industry color trick) and gave DoorDash a clear lane. The running-figure logo represents the Dasher (delivery driver) in motion.
DoorDash uses red sparingly across the app to avoid red-fatigue — it is the color of CTAs, the logo, and active states, but the surrounding UI is mostly white and warm grey. The brand pairs red with rounded, friendly typography (currently TT Norms) to balance the energy of the color with approachability.
Frequently asked questions
What is the exact hex code of DoorDash red?
DoorDash Red is #EB1700 in HEX, rgb(235, 23, 0). This is the current brand primary used across the wordmark, app icon, and CTAs.
Why does DoorDash use red?
Red is a classic appetite-trigger color in the food industry (used by McDonald's, Coca-Cola, Pizza Hut, KFC). DoorDash chose it at launch in 2013 to stand out against competitors using blue (Postmates) and orange (Grubhub) in the food delivery space.
What does the DoorDash logo represent?
The 'DD' mark is stylized as a running figure in motion, representing the Dasher (delivery driver) sprinting to deliver an order. The wordmark uses a custom rounded sans-serif to balance the energy of the red with approachability.