Brand Colors
Google Brand Colors
Google's four brand colors are Google Blue (#4285F4), Google Red (#DB4437), Google Yellow (#FBBC04), and Google Green (#0F9D58). In the wordmark they appear left to right as: G (Blue), o (Red), o (Yellow), g (Blue), l (Green), e (Red). The same four colors make up the 'G' favicon and appear across all Google product surfaces.
| Color | HEX | RGB | Role | Usage |
|---|
| Google Blue | #4285F4 | rgb(66, 133, 244) | Primary | Primary CTAs, Search branding, sign-in flows |
| Google Red | #DB4437 | rgb(219, 68, 55) | Secondary | YouTube, destructive actions, error states |
| Google Yellow | #FBBC04 | rgb(251, 188, 4) | Secondary | Maps pins, warnings, brand accents |
| Google Green | #0F9D58 | rgb(15, 157, 88) | Secondary | Calendar, success states, Android branding |
Google's four-color logo was designed by Ruth Kedar in 1999. The choice to use green at the end was deliberate: co-founder Sergey Brin wanted to signal that Google didn't follow conventions, since green is not a primary color. The palette was refreshed in 2015 with flatter, more saturated values to work better on mobile screens. In 2025, Google introduced gradient-aware color variants for AI product surfaces such as Gemini, but the four base hex codes remain the official brand standard for all non-gradient contexts.
Google's product UIs use the four colors functionally: Blue for primary CTAs (Search, Sign In), Red for destructive actions and YouTube, Yellow for Maps pins and warnings, Green for success states and Calendar. The full four-color set appears together only in the wordmark and the 'G' favicon. For web use: --google-blue: #4285F4; --google-red: #DB4437; --google-yellow: #FBBC04; --google-green: #0F9D58. These colors are trademarks of Google LLC. ColorSense is not affiliated with or endorsed by Google.
Frequently asked questions
What are Google's four brand colors in HEX?
Google Blue is #4285F4, Google Red is #DB4437, Google Yellow is #FBBC04, and Google Green is #0F9D58. These four colors appear together in the Google wordmark and 'G' favicon, and individually across Google products.
What order do Google's colors appear in the wordmark?
Reading left to right in the Google wordmark: G (Blue), o (Red), o (Yellow), g (Blue), l (Green), e (Red). The four-color 'G' icon places Blue top-right, Red bottom-right, Yellow bottom-left, and Green top-left.
Why does Google Yellow show as #FBBC04 and not #F4B400?
#FBBC04 is the current value referenced in Google's partner-marketing materials. #F4B400 was a commonly cited older value that predates the 2015 material design refresh. For any new design work referencing Google's brand, #FBBC04 is the accurate current standard.
What are Google's brand colors in RGB and CMYK?
Google Blue: rgb(66, 133, 244) / C73 M45 Y0 K4. Google Red: rgb(219, 68, 55) / C0 M84 Y78 K14. Google Yellow: rgb(251, 188, 4) / C0 M28 Y100 K0. Google Green: rgb(15, 157, 88) / C88 M0 Y73 K22.
Are Google's colors accessible on white backgrounds?
Google Yellow (#FBBC04) on white does not pass WCAG AA at any text size and should be used only as a background or graphic color, not for text. Google Green (#0F9D58) on white passes WCAG AA for normal body text. Google Blue (#4285F4) and Google Red (#DB4437) on white pass AA for large text only. Always pair these colors with sufficient contrast when they carry meaning.
Why does Google use four different colors?
Logo designer Ruth Kedar chose three primary colors plus green specifically because green is not a primary color, signaling that Google does not follow the rules. The choice has been part of the brand identity for over 25 years.
Can I use Google's colors in my own designs?
Google's brand colors are trademarks of Google LLC. Referencing them for editorial, educational, or interoperability purposes is generally acceptable. Using them in a way that implies affiliation with or endorsement by Google requires a license. ColorSense is not affiliated with or endorsed by Google.