Brand Colors
IKEA Brand Colors
IKEA's brand colors are IKEA Blue (#0058A3) and IKEA Yellow (#FFDB00) — the colors of the Swedish flag. The pairing has been used since 1983 and is one of the most disciplined two-color brand identities in global retail.
| Color | HEX | RGB | Role | Usage |
|---|
| IKEA Blue | #0058A3 | rgb(0, 88, 163) | Primary | Logo background, store signage, packaging |
| IKEA Yellow | #FFDB00 | rgb(255, 219, 0) | Primary | Wordmark, accent type, store signage |
| White | #FFFFFF | rgb(255, 255, 255) | Supporting | Marketing backgrounds, product photography |
IKEA was founded by 17-year-old Ingvar Kamprad in Älmhult, Sweden in 1943, originally selling pens and stockings by mail order. The blue-and-yellow identity was introduced in 1983, replacing earlier red-and-white branding. The choice was a direct tribute to the Swedish flag — IKEA wanted customers worldwide to immediately associate the brand with Swedish design heritage. The current hex values (#0058A3 blue, #FFDB00 yellow) were standardized in the 2019 brand refresh by Stockholm Design Lab.
IKEA pairs the two colors with rigid hierarchy: yellow always carries the wordmark, blue is the box surrounding it. No gradients, no opacity tricks, no shade variants — the colors must appear at exact CMYK values in print and exact hex values on screen. White space is used generously between brand elements; the colors never bleed into each other.
Frequently asked questions
What is the IKEA blue color code?
IKEA Blue is #0058A3 in HEX, rgb(0, 88, 163). It is paired with IKEA Yellow (#FFDB00) and has been the brand's primary blue since the 1983 blue-and-yellow refresh, standardized to this exact value in the 2019 update.
What is the exact hex code of IKEA yellow?
IKEA Yellow is #FFDB00 in HEX, rgb(255, 219, 0), Pantone 116 C. This matches the yellow of the Swedish flag and has been the brand's official primary since 1983.
Why does IKEA use blue and yellow?
IKEA's blue (#0058A3) and yellow (#FFDB00) are a direct tribute to the Swedish flag, introduced in 1983 to reinforce IKEA's Swedish design heritage as the company expanded internationally.
Has IKEA always used blue and yellow?
No — IKEA's earlier branding from the 1950s through 1970s used red-and-white as the primary color scheme. The shift to blue-and-yellow happened in 1983 and has remained unchanged since.