Brand Colors
LinkedIn Brand Colors
LinkedIn's primary brand color is LinkedIn Blue (#0077B5), a corporate-leaning mid-blue used for the logo, primary CTAs, and all brand surfaces. White (#FFFFFF) provides backgrounds and dark grey (#283E4A) handles text and supporting UI.
| Color | HEX | RGB | Role | Usage |
|---|
| LinkedIn Blue | #0077B5 | rgb(0, 119, 181) | Primary | Logo, primary CTAs, brand surfaces |
| Deep Blue (2019) | #0A66C2 | rgb(10, 102, 194) | Updated primary | Newer marketing campaigns, refreshed brand surfaces |
| Dark Grey | #283E4A | rgb(40, 62, 74) | Text | Body copy, headlines, secondary UI |
| White | #FFFFFF | rgb(255, 255, 255) | Background | App background, card surfaces |
LinkedIn's blue has remained remarkably consistent since the platform's 2003 launch. The choice of a desaturated, professional-feeling blue was deliberate — LinkedIn positioned itself as the 'business' social network, in contrast to the brighter, more playful colors of consumer-focused competitors like Facebook (#1877F2) and Twitter (#1DA1F2). The 2019 brand refresh slightly deepened the blue to #0A66C2 for marketing, though the original #0077B5 remains the canonical brand color cited in most brand-color references.
LinkedIn Blue is used as a solid color on white backgrounds — never as a gradient or with effects. The 'in' logomark always appears in white on the brand blue square, or in blue on white. The 2019 deeper blue (#0A66C2) is used in newer marketing campaigns, but third-party integrations and badges continue to use the legacy #0077B5.
Frequently asked questions
What is the exact hex code of LinkedIn blue?
LinkedIn Blue is #0077B5 in HEX, rgb(0, 119, 181) in RGB. The 2019 brand refresh introduced a slightly deeper variant at #0A66C2 used in newer marketing.
Why is LinkedIn's blue darker than Facebook's or Twitter's?
LinkedIn deliberately chose a darker, more desaturated blue to signal corporate professionalism. The brighter consumer blues used by Facebook and Twitter would feel too playful for a professional networking context.
Did LinkedIn change its color in 2019?
LinkedIn introduced a slightly deeper blue (#0A66C2) in its 2019 brand refresh for marketing campaigns, but the original #0077B5 remains widely used in third-party integrations and the standard 'Sign in with LinkedIn' button.