Brand Colors
Netflix Brand Colors
Netflix's primary brand colors are Netflix Red (#E50914) and Netflix Black (#221F1F), with white (#FFFFFF) for text. The red is used for the logo and primary CTAs while the near-black background creates the cinematic dark UI Netflix is famous for.
| Color | HEX | RGB | Role | Usage |
|---|
| Netflix Red | #E50914 | rgb(229, 9, 20) | Primary | Logo, primary CTAs, active states, accent highlights |
| Netflix Black | #221F1F | rgb(34, 31, 31) | Background | App background, all surface UI, marketing materials |
| White | #FFFFFF | rgb(255, 255, 255) | Text | Body copy, titles, secondary UI |
Netflix's red has evolved subtly over the years. The current #E50914 is a saturated, slightly cool red that pops against the platform's dark UI. The 'Netflix Black' #221F1F isn't true black — it's a soft, slightly warm dark grey designed to reduce eye fatigue during binge-watching sessions. The combination is so distinctive that Netflix's brand recognition tests cite color alone as a stronger identifier than the wordmark for many users.
Netflix uses red sparingly as an accent, never as a dominant surface color. The dark background dominates the visual hierarchy, letting cover art and trailers carry the emotional load. The red logo appears only in the top-left, on hover states, and on primary action buttons like 'Play'.
Frequently asked questions
What is the exact hex code of Netflix red?
Netflix Red is #E50914 in HEX, rgb(229, 9, 20) in RGB. It is a saturated red with a slight cool bias that reads well against dark UI.
Why isn't Netflix's background pure black?
Netflix uses #221F1F instead of pure #000000 because slightly warm, off-black backgrounds reduce eye strain during long viewing sessions and make cover art photography appear richer.
Is Netflix Red the same as YouTube Red?
No. Netflix Red is #E50914 (slightly cool, more saturated). YouTube Red is #FF0000 (pure primary red). Side-by-side they look distinctly different.