Brand Colors
Notion Brand Colors
Notion's brand identity is deliberately monochrome: black (#000000), white (#FFFFFF), and the warm near-black #37352F used for body text. The brand uses no signature accent color — Notion's identity is carried by typography, generous whitespace, and the playful illustration style on marketing pages.
| Color | HEX | RGB | Role | Usage |
|---|
| Notion Black | #000000 | rgb(0, 0, 0) | Primary | Logo, marketing accents |
| White | #FFFFFF | rgb(255, 255, 255) | Primary | Marketing backgrounds, product UI |
| Warm Black | #37352F | rgb(55, 53, 47) | Text | Body copy, headlines |
| Notion Cream | #F7F6F3 | rgb(247, 246, 243) | Surface | Section backgrounds, illustration |
Notion was founded in 2013 by Ivan Zhao and Simon Last, with the first major public release in 2016. The brand has resisted the SaaS convention of picking a single accent color — Zhao has spoken publicly about treating Notion as a 'tool, not a personality,' meaning the visual identity stays out of the way of user content. The Notion 'N' logo is set in a serif typeface (intentionally evoking classical book typography) and appears in pure black or pure white only. User-created content in the app can use any colors users want; the brand chrome stays neutral.
Notion's marketing uses warm near-black (#37352F) for body text instead of pure black — a Steve Krug-style choice that reduces visual fatigue on white backgrounds. The illustrations across the marketing site use a limited palette of muted pastels: dusty pinks, faded blues, and soft yellows. The product UI itself is almost entirely greyscale, with color reserved for user-added page covers and emoji.
Frequently asked questions
What is Notion's official brand color?
Notion does not use a traditional accent brand color. Its identity is monochrome: black (#000000), white (#FFFFFF), and the warm near-black #37352F for body text. This is a deliberate choice to keep the brand out of the way of user content.
What font does Notion use?
Notion uses a custom system stack for product UI and marketing body copy, with the 'N' logo set in a serif typeface that intentionally evokes classical book design. Earlier versions of the site used Inter.
Why doesn't Notion have a brand color like other apps?
Founder Ivan Zhao has framed Notion as 'a tool, not a personality.' The greyscale identity ensures that user-created pages, databases, and content can use any colors without competing with brand chrome.