Brand Colors
Pinterest Brand Colors
Pinterest's primary brand color is Pinterest Red (#E60023), a saturated red used for the logo, save buttons, and all primary CTAs. The palette is supported by black (#000000) and white (#FFFFFF) for text and backgrounds.
| Color | HEX | RGB | Role | Usage |
|---|
| Pinterest Red | #E60023 | rgb(230, 0, 35) | Primary | Logo, Save button, primary CTAs, notifications |
| Black | #000000 | rgb(0, 0, 0) | Text | Body copy, headings, secondary UI text |
| White | #FFFFFF | rgb(255, 255, 255) | Background | App background, card surfaces |
Pinterest's red was inspired by the color of physical push-pins — the metaphor at the core of 'pinning' content to a board. The exact #E60023 has remained remarkably stable since the company's 2010 launch, with only minor saturation tweaks in the 2017 logo refresh. The single-color palette is a deliberate choice: Pinterest's interface is dominated by user-uploaded imagery, so the brand color must stay out of the way visually.
Pinterest Red appears only in functional UI elements: the logo, the Save button, follow CTAs, and notifications. The rest of the interface is intentionally neutral (white background, dark grey text) so user-generated visual content takes center stage. The brand explicitly avoids using red as a background color anywhere outside of marketing material.
Frequently asked questions
What are Pinterest's brand colors?
Pinterest's brand colors are Pinterest Red (#E60023, rgb 230, 0, 35), black (#000000), and white (#FFFFFF). Pinterest Red is the logo and Save-button color, while black and white handle text and backgrounds so user-uploaded images stay the focus.
What is the exact hex code of Pinterest red?
Pinterest Red is #E60023 in HEX, rgb(230, 0, 35) in RGB. It is a saturated, slightly cool red inspired by the color of physical push-pins.
Why does Pinterest only use one color?
Pinterest's interface is dominated by user-uploaded imagery. A minimal one-color brand palette (red on white) ensures the brand stays visible without competing with the visual content users come for.
What font does Pinterest use?
Pinterest uses a custom typeface called Pinterest Sans across its app and marketing, paired with the bespoke 'P' logomark in its signature red.