Brand Colors
Reddit Brand Colors
Reddit's primary brand color is Reddit Orange-Red (#FF4500), used for the Snoo mascot, primary CTAs, and upvote buttons. The palette is supported by white (#FFFFFF) and a dark grey (#1A1A1B) for the dark-mode UI Reddit's user base prefers.
| Color | HEX | RGB | Role | Usage |
|---|
| Reddit Orange-Red | #FF4500 | rgb(255, 69, 0) | Primary | Snoo mascot, primary CTAs, upvote button, notifications |
| White | #FFFFFF | rgb(255, 255, 255) | Background | Light mode background, card surfaces |
| Dark Background | #1A1A1B | rgb(26, 26, 27) | Dark mode | Dark mode app background, near-black surfaces |
Reddit's orange-red has been part of the brand since 2005, originally chosen as a high-energy color that would stand out against the all-text early Reddit interface. The exact #FF4500 has remained stable through multiple redesigns, including the 2018 rebrand that updated the Snoo alien mascot but kept the signature color intact. The orange-red is sometimes informally called 'Reddit Orange' even though it sits closer to red on the color wheel.
Reddit uses orange-red only for functional UI: the Snoo mascot, primary CTAs, upvote buttons, and notifications. The rest of the interface is intentionally neutral — light grey in light mode, near-black in dark mode — so user-generated content drives the visual experience. Subreddit-level customization can override accent colors, but the brand orange-red is preserved in the global navigation.
Frequently asked questions
What is the exact hex code of Reddit's orange?
Reddit's primary brand color is #FF4500 in HEX, rgb(255, 69, 0) in RGB. It is technically an orange-red, though commonly called 'Reddit Orange'.
Has Reddit's color changed?
Reddit's #FF4500 has remained essentially stable since the company's 2005 launch. The 2018 rebrand updated the Snoo mascot illustration but kept the signature orange-red unchanged.
What color is the Reddit upvote button?
The Reddit upvote button uses the brand's primary orange-red (#FF4500) when activated. The downvote button uses a blue accent (#7193FF) to differentiate the two actions visually.