Brand Colors
Samsung Brand Colors
Samsung's primary brand color is Samsung Blue (#1428A0), a deep navy blue used in the corporate wordmark since 1993. It pairs with white (#FFFFFF) and black (#000000). The blue has remained virtually unchanged through every brand refresh, making it one of the most consistent corporate colors in tech.
| Color | HEX | RGB | Role | Usage |
|---|
| Samsung Blue | #1428A0 | rgb(20, 40, 160) | Primary | Wordmark, corporate identity, packaging |
| Black | #000000 | rgb(0, 0, 0) | Supporting | Product photography, marketing |
| White | #FFFFFF | rgb(255, 255, 255) | Background | Marketing surfaces, product UI |
Samsung was founded in 1938 in Korea by Lee Byung-chul as a trading company selling dried fish and noodles — the diversification into electronics didn't begin until the 1960s. The current blue oval logo with the slanted 'Samsung' wordmark was introduced in 1993 as part of Lee Kun-hee's 'New Management' initiative, which repositioned Samsung from a low-cost manufacturer to a global premium brand. The blue (#1428A0) was chosen to convey stability and corporate trust — common cultural cues in Korean business communications.
Samsung's brand is unusually conservative for a consumer electronics company. The blue wordmark appears the same across phones, TVs, appliances, and chips. The oval surrounding the wordmark was removed in 2005 — modern Samsung uses just the slanted wordmark on white or against product photography. Product-specific lines (Galaxy, QLED) have their own sub-brand colors, but the corporate parent stays #1428A0.
Frequently asked questions
What is the exact hex code of Samsung blue?
Samsung Blue is #1428A0 in HEX, rgb(20, 40, 160). This deep navy has been the corporate primary since the 1993 brand refresh and appears across all Samsung divisions.
Why did Samsung remove the oval from its logo?
Samsung removed the blue oval surrounding the wordmark in 2005 as part of a brand modernization. The current logo is just the slanted wordmark, which scales better in digital contexts and avoids the dated 'corporate seal' aesthetic of 1990s identities.
Does Galaxy use a different color than corporate Samsung?
Yes. While the parent Samsung brand stays at #1428A0, the Galaxy sub-brand uses a distinct gradient system (often blue-to-purple) for product launches, and individual flagship phones get their own bespoke color palettes per release year.