Brand Colors
Starbucks Brand Colors
Starbucks' primary brand color is Starbucks Green (#006241), a deep forest green used for the iconic Siren logo and all primary brand surfaces. The palette is rounded out with a darker accent green (#1E3932) and warm cream (#F2F0EB) for backgrounds.
| Color | HEX | RGB | Role | Usage |
|---|
| Starbucks Green | #006241 | rgb(0, 98, 65) | Primary | Siren logo, cup printing, signage, brand surfaces |
| House Green | #1E3932 | rgb(30, 57, 50) | Accent | Deep backgrounds, premium product lines, dark UI |
| Soft White | #F2F0EB | rgb(242, 240, 235) | Background | Cup interiors, marketing backgrounds, in-store walls |
Starbucks Green dates back to the company's 1971 founding in Seattle's Pike Place Market, where the original storefront featured a brown-and-green palette inspired by Pacific Northwest forests. The brown was dropped in the 1987 rebrand, and the green has deepened over time — today's #006241 is richer and more sophisticated than earlier mid-tone greens, giving the brand a premium feel.
Starbucks' brand guidelines explicitly forbid using its green on backgrounds that compromise legibility. The Siren logo always appears as a single solid color — green on white, or white on green — never in multi-color or gradient form. Seasonal cups occasionally use accent colors but the green wordmark remains the anchor.
Frequently asked questions
What is the exact hex code of Starbucks green?
Starbucks Green is #006241 in HEX, rgb(0, 98, 65) in RGB, and Pantone 3425 C in print. It is a deep forest green chosen to evoke Pacific Northwest forest imagery.
Did Starbucks change its color recently?
The Starbucks green has deepened gradually since the 1971 founding. The current #006241 was standardized in the 2011 rebrand that also simplified the Siren logo to a single-color mark.
What font does Starbucks use with its green?
Starbucks uses a custom typeface called Pike (named after Pike Place Market) for headlines and marketing. The wordmark itself is bespoke and not based on any commercial font.