Brand Colors
Stripe Brand Colors
Stripe's primary brand color is Stripe Indigo (#635BFF), introduced in the 2023 rebrand. It pairs with the deep navy #0A2540 for body text and white (#FFFFFF) for backgrounds. The earlier brand used a cooler blue (#556CD6), retired when Stripe shifted to its current more vibrant identity.
| Color | HEX | RGB | Role | Usage |
|---|
| Stripe Indigo | #635BFF | rgb(99, 91, 255) | Primary | CTAs, links, brand accents, gradients |
| Stripe Navy | #0A2540 | rgb(10, 37, 64) | Text | Headlines, body copy, dark UI |
| White | #FFFFFF | rgb(255, 255, 255) | Background | Marketing pages, documentation |
| Cyan Accent | #00D4FF | rgb(0, 212, 255) | Gradient | Hero gradients, illustration accents |
Stripe was founded in 2010 by brothers Patrick and John Collison while John was still a teenager. The company's design has always been a competitive differentiator — Stripe documentation is widely cited as a gold standard in technical writing. The 2023 brand refresh shifted Stripe from a cooler corporate blue to the more vibrant Stripe Indigo (#635BFF), which the company describes as 'optimistic but technical.' The accompanying gradient system pairs indigo with deep purples and cyans for hero illustrations.
Stripe's UI system is built around the indigo as the single accent color — buttons, links, and active states all use #635BFF, while body text uses #0A2540 (a near-black with a blue tint). The brand uses generous whitespace and a custom sans-serif typeface (Stripe Sans) introduced alongside the 2023 rebrand.
Frequently asked questions
What is the exact hex code of Stripe's purple?
Stripe Indigo is #635BFF in HEX, rgb(99, 91, 255). It became the primary brand color in the 2023 rebrand, replacing the earlier cooler #556CD6 blue.
What font does Stripe use?
Stripe uses Stripe Sans, a custom typeface introduced with the 2023 rebrand. Documentation and code samples use Söhne Mono. Before the rebrand, Stripe used Camphor as its primary typeface.
Why is Stripe's design considered so influential?
Stripe is widely cited for setting modern standards in fintech UI: clean documentation with live code examples, generous whitespace, and a restrained color system that lets product surfaces breathe. The team publishes its design philosophy openly on the Stripe blog.