Brand Colors
TikTok Brand Colors
TikTok's brand colors are TikTok Red #FE2C55 (rgb 254, 44, 85), TikTok Cyan #25F4EE (rgb 37, 244, 238), black #000000, and white #FFFFFF. The signature 'glitch' logo overlays the magenta and cyan channels on a black musical-note shape — a deliberate echo of CRT screen distortion.
| Color | HEX | RGB | Role | Usage |
|---|
| TikTok Red | #FE2C55 | rgb(254, 44, 85) | Primary | Logo (magenta channel), CTAs, brand accents |
| TikTok Cyan | #25F4EE | rgb(37, 244, 238) | Primary | Logo (cyan channel), brand accents |
| Black | #000000 | rgb(0, 0, 0) | Background | App UI, video player, marketing surfaces |
| White | #FFFFFF | rgb(255, 255, 255) | Text | Body copy, UI text on black |
TikTok launched internationally in 2016 (and merged with Musical.ly in 2018) as the global version of ByteDance's Chinese app Douyin. The logo, designed in-house at ByteDance, is a stylized musical note rendered with split RGB channels — the offset magenta and cyan layers create a subtle 'glitch' that nods to VHS and analog TV distortion, signaling the brand's home in remix culture. Black is the dominant surface across the app to keep video content visually centered.
TikTok's brand uses pure black (#000000) as the canvas — both in the app UI and in marketing — so video thumbnails pop. The magenta and cyan only appear in the logo, key brand moments, and select hashtag treatments. The split-channel effect is sacrosanct: the offset between the two colors is geometrically specified and cannot be approximated.
Frequently asked questions
What are TikTok's brand colors in HEX?
TikTok's brand colors in HEX are #FE2C55 (TikTok Red / magenta), #25F4EE (TikTok Cyan), #000000 (black), and #FFFFFF (white). The magenta and cyan appear together in the split-channel logo; black is the dominant app background.
What is the exact hex code of TikTok pink?
TikTok Red (often called TikTok Pink) is #FE2C55 in HEX, rgb(254, 44, 85). The matching cyan is #25F4EE. Both appear together in the split-channel logo treatment.
What is the TikTok cyan (blue) hex code?
TikTok Cyan is #25F4EE in HEX, rgb(37, 244, 238). It forms the cyan channel of the split-RGB logo and pairs with TikTok Red #FE2C55 against a black background.
What are TikTok's colors in RGB?
In RGB, TikTok Red is rgb(254, 44, 85), TikTok Cyan is rgb(37, 244, 238), black is rgb(0, 0, 0), and white is rgb(255, 255, 255).
What color is TikTok's background?
TikTok uses pure black #000000 (rgb 0, 0, 0) as its dominant background across the app UI, video player, and marketing — it makes video thumbnails and the bright logo colors pop.
What does the TikTok logo represent?
The TikTok logo is a stylized musical note ('d' shape) rendered with split RGB channels — the offset magenta and cyan create a subtle glitch effect that nods to analog TV distortion and signals the brand's roots in music and remix culture.
Can I use TikTok's colors in my own designs?
TikTok permits use of its brand assets only for editorial, news, or 'about TikTok' contexts. Using the colors as your own brand identity, or co-opting the split-channel logo treatment, is restricted by TikTok's brand guidelines.