Brand Colors
Twitch Brand Colors
Twitch's primary brand color is Twitch Purple (#9146FF), a vibrant violet that's been the brand's defining hue since the 2019 rebrand. It pairs with black (#000000) and white (#FFFFFF) — purple is the only accent in the entire brand system.
| Color | HEX | RGB | Role | Usage |
|---|
| Twitch Purple | #9146FF | rgb(145, 70, 255) | Primary | Logo, CTAs, follow buttons, brand accents |
| Black | #000000 | rgb(0, 0, 0) | Background | Light mode contrast, marketing |
| Twitch Dark | #0E0E10 | rgb(14, 14, 16) | Surface | Default dark UI background |
| White | #FFFFFF | rgb(255, 255, 255) | Text | Body copy on dark, marketing backgrounds |
Twitch launched in 2011 as a spinoff of the general-interest livestream site Justin.tv, focused exclusively on video game streaming. Amazon acquired the company in 2014 for $970 million. The original Twitch purple was a darker, more royal shade; the 2019 rebrand (led by in-house design team Twitch Creative) shifted to the brighter, more digitally-native #9146FF — a violet that holds up better on the OLED screens streamers and viewers actually use. The chat speech-bubble logo was simplified in the same refresh.
Twitch's design system is built around the single purple accent: chat highlights, follow buttons, subscriber badges, and the live indicator all use #9146FF. The dark UI mode (Twitch's default) uses #0E0E10 as the primary surface — slightly warmer than pure black — and reserves the purple for active states only. The brand explicitly forbids gradients or shade variations of the purple.
Frequently asked questions
What is the exact hex code of Twitch purple?
Twitch Purple is #9146FF in HEX, rgb(145, 70, 255). This is the current primary, introduced in the 2019 rebrand. The earlier darker purple is now retired.
Why did Twitch rebrand its purple in 2019?
The 2019 refresh shifted to the brighter, more digitally-native #9146FF, which reads better on OLED screens (now standard for streamers and viewers) and signals a more energetic, creator-focused brand than the original darker royal purple.
What is the Twitch chat color system?
Twitch lets each user pick a chat name color from preset options (red, blue, green, etc.). The brand purple #9146FF is reserved for system messages, mentions, and moderator actions — not user names.