Brand Colors
WhatsApp Brand Colors
WhatsApp's primary brand color is WhatsApp Green (#25D366), the bright green of the logo speech bubble. The deeper #128C7E is used for the header bar in older app versions, and the chat-bubble cream-green #DCF8C6 is one of the most recognized UI colors in the world.
| Color | HEX | RGB | Role | Usage |
|---|
| WhatsApp Green | #25D366 | rgb(37, 211, 102) | Primary | Logo, primary CTAs, brand accents |
| Teal Green | #128C7E | rgb(18, 140, 126) | Secondary | Navigation bars, app headers (legacy) |
| Dark Teal | #075E54 | rgb(7, 94, 84) | Supporting | Status bars, dark UI elements |
| Chat Bubble Green | #DCF8C6 | rgb(220, 248, 198) | UI | Outgoing message bubbles in chat |
WhatsApp was founded in 2009 by Brian Acton and Jan Koum, both former Yahoo engineers. Facebook (now Meta) acquired the company in 2014 for $19 billion. The green identity has barely changed since launch — Koum chose green because his vision of WhatsApp was a 'no-frills utility' (the speech-bubble-and-phone-handset icon is literally a phone), and bright green was an unclaimed slot in the messaging space dominated at the time by blue (Skype, MSN). The chat-bubble green (#DCF8C6) became iconic enough that competitors deliberately avoid it.
WhatsApp uses three distinct greens for layered hierarchy: bright #25D366 for the logo and primary CTAs, mid-tone #128C7E for navigation bars and headers, and deep #075E54 for status bars and dark UI moments. The chat-bubble cream-green appears only in the messaging UI itself and is increasingly being phased out in dark-mode redesigns.
Frequently asked questions
What is the exact hex code of WhatsApp green?
WhatsApp Green is #25D366 in HEX, rgb(37, 211, 102). This is the primary brand color used for the logo and CTAs across all WhatsApp surfaces.
What is the chat-bubble green in WhatsApp?
The outgoing-message chat bubble in WhatsApp uses #DCF8C6, a soft cream-green. It is one of the most recognized UI colors globally and is deliberately distinct from the brand's primary green (#25D366) so it doesn't compete visually.
Why is WhatsApp green and not blue like other messaging apps?
Co-founder Jan Koum has said WhatsApp's green was chosen because the messaging space in 2009 was crowded with blue brands (Skype, MSN, Facebook Messenger). Green was an unclaimed slot that signaled 'no-frills utility' rather than corporate chat.